[DirectSalesInfo] Directory Listings & Direct Sales

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Direct Sales Helpers NewsTips you can use!
April 26th, 2006
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News From Direct Sales Helpers
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Online Classes Now Available!
See details at:http://www.directsaleshelpers.com/classes.html

New Ebook: Successful Online PartiesLearn how to make your online party a success!http://www.directsaleshelpers.com/online-parties.html

Number Crunching Made EasyYour guide to keeping costs under control.http://www.directsaleshelpers.com/calculating-costs.html

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Editor's Notes
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The offline event class is now available! For details, visit: http://www.directsaleshelpers.com/event-class.html

This week we'll be talking about advertising with rep sites. What works and what doesn't. Anita has another event planned where she'll be reporting back to us, and Kara has several new "On the Road" articles to share in the month of May.

To your success!

~Kara Kelso & Anita DeFrank~
http://www.DirectSalesHelpers.com

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Direct Sales Helpers on the Road
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This week we'll be covering a rather hot topic when it comes to event planning - how to set up your table. Read this article at: http://direct-sales-news.blogspot.com/2006/04/setting-up-tables-for-success-at-craft.html

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This Week's Article
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Directory Listings & Direct Sales

Directory listings and other forms of advertising can be great exposure for anyone in business. However, if you are in direct sales and using a rep site you could be leaving lots of money on the table.

Even in direct sales, advertising online can be a huge benefit. One of the largest mistakes we see though, is the use of rep sites alone. Believe it or not, when advertising online your main objective is not to get customers to buy immediately. A very small percent will bookmark your site, so if your focus is just getting visitors that's all you'll have. And if you are lucky to get bookmarked … when is the last time you looked in your favorites list?

Instead of focusing on just getting people to your site to buy, focus on getting them to sign up to your list. This way you haven't lost them, they are just waiting to buy at a later time. To do this, of course, you will need your own website.

A rep site does have its purpose, and that's to complete the online buying process. It should be used as the end, not the start. Leads should come from your personal website or from you personally (offline or by email, stating to go to your rep site to order). Warm leads only should be sent to your rep site, while those just surfing should be sent to your personal website.

Contrary to popular belief, websites can be built fairly easily and inexpensively. So, do yourself and your pocketbook a favor and at least think about building your own personal website.

~Anita DeFrank & Kara Kelso~
http://www.DirectSalesHelpers.com

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Direct Sales Success KitComplete success kit showing you step by step how to make your business a success!Details at:http://www.DirectSalesHelpers.com/kit.html

Direct Sales Products & ServicesOur goal is to help you succeed!Details at:http://www.DirectSalesHelpers.com/tools.html
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Direct Sales Helpers News
Published By:Kara Kelso & Anita DeFrank
PO Box 104Prairie City, IA 50228
http://www.directsaleshelpers.com/