How to Take Orders at Craft Shows

Last week we talked about how important it is to have stock on hand, and how you want to sell off the table rather than take orders. However, if you are just getting started and your stock is low, there's several ways you can increase the number of orders you take in at an offline show.

1. Display Order Forms
If you have products which must be custom ordered, display those next to your order forms. It's an extra visual for the customer and understanding of how your ordering process works. They also know they can quickly put in their order if the forms are already on the table. Remember your customers don't have a lot of time!

2. Display All Products
While you may not have a large stock, you'll want to put out as many products as possible. Let the customers see and touch all products. Use those products if possible - such as placing food in a dish which holds food. I once saw a Pampered Chef rep use cookie cutters on meat and cheese samples which were placed on a serving dish. They displayed what could be done with the cookie cutters, as well as the use for the dish.

3. Don't Hide Catalogs
Catalogs can be expensive, but don't hide them. If you don't want just anyone walking away with them, place pages in a binder which can be set out on the table. Shoppers at craft shows want to see prices. Don't hide it from them or they may loose interest! You shouldn't be ashamed of your prices if the product is of high quality.

4. Talk to Customers
This is important no matter how your are selling. Get to know your customers and their needs. Don't assume your display will sell your products alone. Even the worst display will sell hundreds of products if the person behind it is talking. With so much to look at, it's easy for your customer to miss an item they may be truly interested in. Also it's possible you don't have a certain item on your table they would like, and they may not take the time to flip through your catalog.
These are the basic ways to make sure you sell the most products if you are taking orders. Mostly it takes a lot of trial and error, so don't give up after only a few shows.

Direct Sales Helpers on the Road